We started Restfully because we are fed up with how fragmented and painful the end-of-life industry is. (And we find the vague, sanitized language and imagery used around death cringe-worthy.)
Yet, the support system surrounding that universal experience is utterly broken. There’s incredible content, caring professionals, and helpful tools — but no single place brings it all together with compassion, empathy, and actionable advice.
We’re building a movement of people who believe two things:
Grief should never be exploited.
Together, we can make this process easier for everyone.
Why the Industry is Broken (And Why We Understand)
The end-of-life process is often the sudden collision of four complex industries — all operating at high speed:
- Focused on clinical care
- Focused on assets and costs
- Focused on documentation and estates
- Focused on support and coping
Each part serves a purpose — but no one focuses on the person and the family’s need for clarity and coordination amidst the chaos.
Our goal isn’t to provide all the answers or replace experts — it’s to organize everything in one trusted place so people can navigate this time with confidence and calm.
Our Vision for Change
We believe it’s time for a shift — a world where end-of-life planning is approached with:
- Clarity
- Actionable Advice
- Dignity
— Sarah